Privacy Policy

Effective date:  November 18, 2022

Notice Version:  4.0

This document governs the privacy notice of our website www.bettersleepsimplified.com .

Our privacy notice tells you what personal data (PD) and non-personal data (NPD) we may collect from you, how we collect it, how we protect it, how we may share it, how you can access and change it, and how you can limit our sharing of it.

Our privacy notice also explains certain legal rights that you have with respect to your personal data.  Any capitalized terms not defined herein will have the same meaning as where they are defined elsewhere on our website.

Your Rights

The right of access
You have the right to get confirmation that your personal data is being processed and have the ability to access your personal data.

The right to rectification
You have the right to have your personal data corrected if it is inaccurate or incomplete.

The right to erasure (right to be forgotten)
You have the right to request the removal or deletion of your personal data if there is no compelling reason for us to continue processing it.

The right to restrict processing
You have a right to ‘block’ or restrict the processing of your personal data.  When your personal data is restricted, we are permitted to store your data, but not to process it further.

The right to data portability
You have the right to request and get your personal data that you provided to us and use it for your own purposes.  We will provide your data to you within 30 days of your request.  To request your personal data, please contact us using the information at the top of this privacy notice.

• Processing was based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling)
• Direct marketing (including profiling)
• Processing for purposes of scientific/historical research and statistics
• Rights in relation to automated decision-making and profiling

Filing a complaint with authorities
You have the right to file a complaint with supervisory authorities if your information has not been processed in compliance with the General Data Protection Regulation.  If the supervisory authorities fail to address your complaint properly, you may have the right to a judicial remedy.

Definitions

‘Personal data’ (PD) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

PD is in many ways the same as Personally Identifiable Information (PII).  However, PD is broader in scope and covers more data.

A ‘visitor’ is someone who merely browses our website.  A ‘member’ is someone who has registered with us to use or buy our services and products.  The term “user” is a collective identifier that refers to either a visitor or a member.

Topics covered in our privacy notice:

1) Information We Collect

When Entering and Using Our Website
When you enter and use our website and agree to accept cookies, some of these cookies may contain your PD.

Website Contact Forms
Our website contains contact forms that enable visitors to communicate with us offline by email.  When you use our contact forms, we may collect some or all the following information:  your email address, first name, last name, location, and any other information you willingly choose to provide to us.  You should limit the information you provide to us that is only necessary to answer your questions.

Newsletter Sign Up
When you sign up for our newsletter we collect the following:  first name, last name, and your email address.

2) Our Use of Cookies

Performance Cookies
These cookies collect information about the use of the website, such as pages visited, traffic sources, users’ interests, content management, and other website measurements.

Functional Cookies
These cookies enable the website to remember a user’s choices – such as their language, user name, and other personal choices – while using the website.  They can also be used to deliver services, such as letting a user make a blog post, listen to audio, or watch videos on the website.

Media Cookies
These cookies can be used to improve a website’s performance and provide special features and content.  They can be placed by third parties who provide services to us or by our company.

Advertising or Targeting Cookies
These cookies are usually placed and used by advertising companies to develop a profile of your browsing interests and serve advertisements on other websites that are related to your interests.  You will see less advertising if you disable these cookies.

Session Cookies
These cookies allow websites to link the actions of a user during a browser session.  They may be used for a variety of purposes, such as remembering what a user has put in their shopping cart as they browse a website.  Session cookies also permit users to be recognized as they navigate a website so that any item or page changes they make are remembered from page to page.  Session cookies expire after a browser session; thus, they are not stored long term.

Persistent Cookies
These cookies are stored on a user’s device in between browser sessions, which allows the user’s preferences or actions across a site (or, in some cases, across different sites) to be remembered.  Persistent cookies may be used for a variety of purposes, including remembering users’ choices and preferences when using a website or to target advertising to them.

We are participants in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites (you can learn more about this here.)

If you click on a link on this website which takes you to amazon.com or another country’s version of Amazon, tracking cookies are also put on your computer so we make a commission during the time period that the cookie stays on your computer, which is decided by Amazon.

• Identifying the areas of our website that you have visited
• Personalizing content that you see on our website
• Our website analytics
• Remarketing our products or services to you
• Remembering your preferences, settings, and login details
• Targeted advertising and serving ads relevant to your interests
• Affiliate marketing
• Allowing you to post comments
• Allowing you to share content with social networks

Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting:  http://www.aboutads.info/choices/

For European users, visit:  http://www.youronlinechoices.eu

We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website.  We have enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting.

Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google.  Google also uses specific identifiers to help collect information about the use of our website.

For more information on how Google collects and processes your data, visit: https://www.google.com/policies/privacy/partners/

You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout

Our website uses a remarketing advertising service.  Our remarketing service is provided by Google and other companies that show our ads on websites across the Internet.

With remarketing you may see ads for our products you have previously looked at.  As an example, suppose you visit a website that sells computers, but you do not buy a computer on your first visit to that website.  The website’s owner might like to encourage you to revisit his/her website and buy a computer by showing you his/her ads again on other websites that you visit.

We use remarketing for similar purposes.  For this to happen, Google will read a cookie that is already in your browser, or they place a cookie in your browser when you visit our website or other websites using remarketing.

You can opt out of Google’s use of cookies and remarketing at this link: https://support.google.com/ads/answer/2662922?hl=en

You can also opt out using the Network Advertising Initiative opt out page at: http://optout.networkadvertising.org/#!/

With Facebook remarketing you may see our ads on Facebook after you have visited our website.  For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their browser.  Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our website.

To opt out of Facebook’s collection and use of information for ad targeting visit: https://www.facebook.com/help/568137493302217

3) How Your Information Is Used

• Provide our products and services you have requested or purchased from us
• Personalize and customize our content
• Make improvements to our website
• Contact you with updates to our website, products, and services
• Resolve problems and disputes
• Contact you with marketing and advertising that we believe may be of interest to you

You can change your contact preferences at any time through your account or by sending us an email with your request to:  [email protected]

However, for data aggregation purposes we may use your NPD, which might be sold to other parties at our discretion.  Any such data aggregation would not contain any of your PD.

We may provide your PD to third-party service providers we hire to provide services to us.  These third-party service providers may include but are not limited to:  payment processors, web analytics companies, advertising networks, call centers, data management services, help desk providers, accountants, law firms, auditors, shopping cart and email service providers, and shipping companies.

The third parties we share your PD with for this type of marketing include Facebook and/or Google.  Using your PD, for similar audience marketing or lookalike audience marketing helps us find new audiences (users and customers) based on similar interests to yours, this helps us improve our marketing services.

Your PD is only shared with Facebook and Google for this type of marketing.  By using our website and agreeing to our privacy notice, you are giving your consent for your PD to be used for the marketing purposes described within this section.

(a) required by subpoena, law, or other legal process

(b) necessary to assist law enforcement officials or government enforcement agencies

(c) necessary to investigate violations of or otherwise enforce our Legal Terms

(d) necessary to protect us from legal action or claims from third parties, including you and/or other users or members

(e) necessary to protect the legal rights, personal/real property, or personal safety of our company, users, employees, and affiliates.

We also retain the right to transfer your PD if our company files for bankruptcy and some or all of our assets are sold to another individual or business.

4) Retaining and Destroying Your PD

5) Updating Your PD

6) Revoking Your Consent for Using Your PD

Such an optout will not affect disclosures otherwise permitted by law including but not limited to:

(i) disclosures to affiliates and business partners

(ii) disclosures to third-party service providers that provide certain services for our business, such as credit card processing, computer system services, shipping, data management services

(iii) disclosures to third parties as necessary to fulfill your requests

(iv) disclosures to governmental agencies or law enforcement departments, or as otherwise required to be made under applicable law

(v) previously completed disclosures to third parties

(vi) disclosures to third parties in connection with subsequent contests or promotions you may choose to enter, or third-party offers you may choose to accept

If you want to revoke your consent for us to use your PD, send us an email with your request to:  [email protected]

7) Protecting the Privacy Rights of Third Parties

8) Do Not Track Settings

You can turn off tracking features and other security settings in your browser by referring to your browser’s user manual.

9) Links to Other Websites

10) Protecting Children’s Privacy

11) Our Email Policy

12) Our Security Policy

We strongly urge you to protect any password you may have for our website and to not share it with anyone.  You should always log out of our website when you finish using it, especially if you are sharing or using a computer in a public place.

13) Transferring PD from the European Union

The European Union has not found the United States and some other countries to have an adequate level of protection of PD under Article 45 of the GDPR.  Our company relies on derogations for specific situations as defined in Article 49 of the GDPR.

For European Union customers and users, with your consent, your PD may be transferred outside the European Union to the United States and or other countries.  We will use your PD to provide the goods, services, and/or information you request from us to perform a contract with you or to satisfy a legitimate interest of our company in a manner that does not outweigh your freedoms and rights.

Wherever we transfer, process or store your PD, we will take reasonable steps to protect it.  We will use the information we collect from you in accordance with our privacy notice.  By using our website, services, or products, you agree to the transfers of your PD described within this section.

14) Changes to Our Privacy Notice

Questions About Our Privacy Policy

Thanks for your cooperation.

We hope you find Better Sleep Simplified useful.

Contact Information:

Jason Wooden
5608 17th Ave NW STE 51
Seattle, WA 98107
United States of America
[email protected]